The world leader in sports performance eyewear, Oakley, has introduced the newest phase of its empowering and motivational “Be Who You Are” campaign.

Leading India into its fourth World Cup title challenge is none other than ROHIT SHARMA, to the rhythm of 1.4 billion hearts.

In addition, this is Rohit Sharma’s fifth year working with Oakley, demonstrating the company’s dedication to helping athletes reach their full potential and be who they really are.

With Rohit narrating the story for Oakley, the new advertisement honors the sincerity, fervor, and self-belief of an athlete’s journey.

The “HITMAN,” who is in the prime of his career, introduces the commercial by encouraging aspiring athletes to embrace and trust their inner voice and use it to guide their decisions and actions in the direction of excellence.

The commercial uses Rohit’s recognizable appearance to illustrate several situations in which he inspires these athletes to succeed by being himself. Through connection and immersion in Oakley’s broader purpose to elevate sports and active living in India, the campaign seeks to engage the target population.

“At Oakley, we’re excited to introduce the newest phase of our ‘Be Who You Are’ campaign and to further our collaboration with Rohit Sharma.

Oakley is a proponent of emphasizing an athlete’s leadership qualities and capacity to serve as a positive role model for future generations, in addition to their athletic prowess. stated Sahil Jandial, Oakley India’s senior brand business manager.

“With the ‘Be Who You Are’ campaign, we aim to inspire the next generation of athletes to embrace their authenticity and pursue their dreams with unwavering self-belief, a mantra that has guided me in my journey,” Rohit Sharma said in a statement regarding the initiative.

Working together with Oakley, our objective was to vividly illustrate the idea that an athlete can succeed in any environment, in any sport, and on any field by being true to who they are.

Rohit is shown wearing the brand’s recently released eyewear, the Sphaera and Bisphaera, which offer the widest field of vision to date, in the most recent campaign.

Crafted by and for competitors, these eyewear pieces are expected to create a stir at the 2024 Olympics. These eyewear designs combine the greatest features from Oakley’s wide sports collection, tailored to fulfill the demanding needs of athletes. When worn, the frames give off an almost weightless sensation, earning the title of Oakley’s most unmemorable eyewear to date.