Viral cookie hit Crumbl Cookies is opening a brand-new Alberta outlet this month, and this time, it’s coming to Red Deer.

The brand, known for its characteristic pink box and sweet delights, will open a new shop at #151 2004 50th Avenue, and its grand opening will be on May 10.

To commemorate the grand opening, Crumbl will be serving customers freshly made cookies, and there’ll be photo ops and the chance to win prizes.

The Utah-based dessert boutique provides dozens of exquisite cookie variations on its rotating weekly menu, with flavours including semi-sweet chocolate chunk, churro, blueberry muffin and pink sugar.

As well as cookies, the franchise has had limited runs of other baked items such as tres leches cake, cinnamon squares and key lime pie. If you want to know what’ll be in the line-up each week, Crumbl publishes all the specifics on social media.

The cookie franchise has been rapidly expanding in Alberta over the last couple of years, with many locations in Edmonton, as well as Calgary, Airdrie, Medicine Hat, and Lethbridge.